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Our Team and Partners 
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Steven Willekens

Steven Willekens is Managing Partner of Bright Management Consulting.

 

He was previously Head of Advisory Services at Spencer Stuart in Asia. Before that he was Director of MNC business for Hay Group Greater China. He started his career in the EU lecturing in the areas of Organization Science and Strategy at Maastricht University and afterwards working at a Strategy Boutique Firm Magnitude Consulting in the Netherlands. 

He authored two publications in Harvard Business Review, is a UC Berkeley accredited Executive Coach, a KDVI (INSEAD) accredited Executive Team & Board Coach and holds an MSc in International Economics from Maastricht University.

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Jenny Chen

Jenny Chen is Managing Partner Greater China of Bright Management Consulting. She is an Organization and Leadership Consultant and Executive Coach.

Jenny is an HR Leader with 20 years experience working in MNCs (Yum, Unilever, Baxter, Ferrero) in China and Europe.

She graduated in System Engineering from Southeast University, has a certification in psychology counselling and has Postgraduates in Exec Coaching from Chester University and Executive Team / Board Coaching at KDVI (INSEAD).

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Michel Brekelmans

Michel Brekelmans is a selected partner for Bright Management Consulting.

Michel set up SCP/Asia in 2016, before that he was Senior Partner at L.E.K. Consulting, a global strategy consultancy firm.

 

Michel holds an MSc in Business Administration from Erasmus University Rotterdam and he completed the International Management Program at Stern School of Business (New York University).

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Jeroen Vaassen

Jeroen is a selected partner for Bright Management Consulting.

 

Jeroen focuses on strategy execution, business growth, operational leadership and technology. He balances a business-focused, fact-based and structured approach with being people and stakeholder centric.

Jeroen is the founder and CEO of Yerun. His roots are in the hospitality industry, where he held various regional and corporate leadership roles. At Starwood Hotels & Resorts, Jeroen was responsible for developing and implementing the commercial strategies of 330+ hotels and resorts in 26 countries.

Jeroen lived and worked in Asia Pacific, the Middle East, Europe and South America.

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Qingwen Fang is the research and data analyst for Bright Management Consulting.

 

She supports management consulting projects for Companies in APAC, conducting industry research, managing diagnostics, data analysis and statistics and reports development.

 

She has a professional psychology background at East China Normal University.

Our PARTNERS

On top of the above-mentioned partners, we work with a dedicated group of independent partners in Asia, Europe and the US. Through this partner network we offer our multinational clients a global network of seasoned management consultants and executive coaches.

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